Cookie policy

This policy explains the cookies and similar storage that New Window Quotes uses. A cookie is a small text file stored by your browser. We use them only to remember how you found us and to keep the site working, not to track you across other websites.

First-party marketing-attribution cookies

When you land on the site we set first-party wml_* cookies (and matching browser localStorage entries) to remember marketing-attribution values — the UTM campaign source, medium and term, campaign and ad-group identifiers, advertising click identifiers (for example from Google and Meta), and the page you first arrived on. This lets us credit the right campaign if you submit an enquiry. These entries expire after 90 days.

Cookie	Purpose	Expiry
wml_utm_source, wml_utm_medium, wml_utm_campaign, wml_utm_term, wml_utm_content	Remember the marketing campaign that referred you	90 days
wml_marketingcampaignid, wml_marketingadgroupid, wml_marketingadid	Match your enquiry to the correct campaign and ad	90 days
wml_gclid, wml_fbc, wml_fbp and similar click identifiers	Advertising click attribution	90 days
wml_landing_url	Remember the page you first arrived on	90 days

Analytics and tag-manager cookies

If we enable a tag manager and analytics in future, it may set additional cookies (for example Google’s _ga and _ga_* cookies) to measure site usage. These are not active until tagging is switched on; when they are, they will be listed here.

Managing cookies

You can delete or block cookies through your browser settings at any time. Blocking our attribution cookies will not stop you using the site or submitting the quote form — it only means we may not credit the campaign that referred you.

More information

See our privacy policy for how we use the personal data you submit, or reach us through the contact details on our website at https://newwindowquotes.co.uk.